GONZADOK
Co-owner, Marketing Director and Production Manager at Coils Boutique.
Owner at Guitar Fire.
experience:
COILS BOUTIQUE, ISRAEL - CO-OWNER, MARKETING DIRECTOR AND PRODUCTION MANAGER
January 2016 - Present
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Online and global presence:
- My strategy included the establishment of a website, YouTube channel, Instagram, and Facebook pages. These actions ignited growth across various new markets such as Russia, Australia, Canada, Western/Eastern Europe, and (mostly) the USA.
- This allowed a 60% YoY average growth in revenue since 2017.
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strategic management, implementation of marketing strategies and demographic research, customer satisfaction research, management of media platforms such as YouTube, Facebook, Instagram, etc.
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Official Website management - content creation (written content, graphic and OX designer collaboration), google ad-words promotion and data analysis, international commercialization.
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"On-site Logistics Manager - preparation and management of video and recording productions. Both budgeting, scheduling, and transportation of all third-party contractors (photographers, editors, lighting, musicians, etc) and all other fundamental logistics.
GUITAR FIRE, BERLIN - OWNER, CONTENT CREATOR.
January 2020 - Present
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Branding, market research, graphic and product design (clothing).
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content creation (video) - lighting, filming, recording, video editing and effects, sound mixing, and mastering.
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Blog creation - Content and SEO research, writing, editing, graphic design.
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Online platforms management - Instagram, Facebook, and YouTube.
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Online shop for guitar players (Shopify) - general management, customer service, and online music lessons.
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Backend site management - implementation of different plug-ins, user experience, fraud detection, technical support.
FREELANCE, ISRAEL - INDEPENDENT CARPENTER AND CONTRACTOR
2013 - 2017
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Responsible for running an independent business and managing 2 employees, alongside the logistical, financial, and de facto business of woodwork installation for construction projects around the country.
January 2010 - Present
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Worked as a session player, including both extensive rehearsal periods and performing live around the country in 500+ capacity venues with a 6-piece band, with several of Israel’s most successful musicians (Hemi Rudner, Dana Berger, Maor Cohen, Yermi Kaplan, Corinne Allal, Yali Sobol and more).
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Worked as a session player (ukulele, acoustic and electric guitar) in Shuli Rand’s band.
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Worked as an independent producer for several local artists. Responsibilities included song work, pre-production, initial recordings, and arrangements.
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Experience as a session player for local recording sessions (guitar, bass, synths, ukulele, and vocals).
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Took part in a special event associated with Enosh NGO (The Israeli NGO for the mentally ill) and Rimon School composed texts written by patients treated by the NGO for an annual benefit concert.
skills:
Video making
Music & Audio work
Digital Marketing
Graphic Design
languages:
Hebrew - native
English - proficient
German - beginner
2017 - 2018
Education:
Rimon School of Jazz and Contemporary Music, Israel - Diploma
2012 - 2014
Associate of Arts, Area of Concentration: Jazz Guitar, extensive music theory, guitar, and bass technique, songwriting, composition, improvisation, classical and jazz harmony, band/ensemble arrangements, and more.
SAE Institute, Berlin, Germany - Diploma
Program of study includes digital and analog studio work, psychoacoustics, electronics, mixing and audio editing, mastering (Pro Tools and Cubase), and more.