CreativeMarketing

The branding process at Coils Boutique was done in collaboration with Orit Chen Zadok Studio for branding and graphic design.

We had done extensive research before coming up with our visual language. We studied the musical instruments industry’s financial aspects, demographics, customers, and studied our competition. All of which helped us understand how to market ourselves in the right and most genuine way.

My part in that process was general management, deciding the visual direction, instructing the teams, connecting people from both Coils Boutique and OCZ Design studio, and overseeing the process.

That kind of job requires an understanding of every part of the process, affiliation to design, as well as market research, customer research, SEO, content creation and more.