DIGITALMARKETING
SEO
At Guitar Fire, SEO was a crucial part of my work, since I was working with no budget and had to rely solely on organic traffic.
My method of SEO research does not rely on any kinds of online keyword tools. I practice a very simple and observant research technique, using only google results, suggestions, and the search bar to determine competition versus traffic quantity assessment. This way I can find the "sweet-spot" for a website in this size.
SEM
At Coils Boutique, I got to use a variety of digital marketing tools. I have built online campaigns (both video and stills) using the Facebook/Instagram platform, Google Ads, and the YouTube ads platform.
Social Media Marketing
Aside from handling the management (posting, engaging, answering customers) of the Guitar Fire and Coils Boutique social media pages, I’ve created a set of commercials for Facebook, Instagram, and YouTube campaigns (collaborating with a photographer).
E-Commerce
Guitar Fire, at its first stage, was solely an e-commerce store selling mainly clothing for guitar players, and guitar-inspired home products. The site was built through the Shopify platform and used a third-party “white label” printing company (Printful) for manufacturing and shipping.
