PRODUCTDESIGN
Guitar Fire is a blog for guitar players, a Youtube channel with video guitar lessons, and a merchandise shop.
You can find articles about guitar equipment and guitar-gifts (connected to Amazon affiliate program) as well as an in-house store offering a big selection of t-shirts, hoodies, and other different clothing for men (and a small collection for children).
Aside from clothing I also got to design household products such as bean bags, mugs, etc.
At Coils Boutique, our main product (guitar pickups) has a standard universal design with limited modeling options. Most guitar pickups, even though different manufacturers made them, look the same, so the guitar pickup design process revolves mainly around sound design.
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However, everything comes in a package, and guitar players use all kinds of gadgets and other knick-nacks (guitar pics, t-shirts, etc) that can all be designed.
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When producing such products, my job is to oversee and supervise the process both from the artistic and pragmatic aspects.
I also participate in the actual designing process, from coming up with the right concept, collaborating with graphic designers and printing houses, overseeing the manufacturing process and testing.